Reimagining BKPJM
Using research-led design to rebuild the identity of a teacher training college.
BRAND STRATEGY | RESEARCH | IDENTITY DESIGN | CAMPAIGN DESIGN | ENVIRONMENTAL GRAPHIC | EVENT DESIGN
Project Overview
BKPJM is a teacher training college with over two decades of legacy. The institution was struggling with declining admissions and an inconsistent public image.
This project aimed to rebuild the brand through research, strategy and design.
Client : BKPJM
Industry : Education
The Challenge
Despite a long-standing legacy, BKPJM experienced declining admissions and lacked a clear, memorable identity in the minds of students, parents, and faculty.
Objectives
> Improve the institutional image
> Build a cohesive identity
> Increase admissions
> Strengthen trust among students, parents, and teachers
Approach
Understanding the Brand
Before redesigning the identity, we wanted to understand how different stakeholders experienced BKPJM. We began by mapping touch-points across the lives of stakeholders
Qualitative Research
We conducted in-depth interviews with four key stakeholder groups.
Solutions
1. Rebranding
We designed a visual identity that respected the institution's official name while embracing the name people actually remembered.
Videos
3. Alumni Meet
To strengthen the institution's long-term community, proposed and designed an alumni initiative.
Outcomes
Designed the alumni event identity
Created event communication
Collected alumni career journeys
Built a foundation for an alumni network
Created inspirational stories for current students
